After many years of debate, our industry seems to have (momentarily, at least) settled on a consistent title for what we do: "content design". Because...

1. Writing is more than words; it's ideas, strategy, and logic, among other things
2. It helps us be seen as equals alongside the other members of the product design team
3. Lifts us above the "anyone can write" mentality (maybe, maybe not)

Leaders in this practice have already said it better than I did. 👇

References:

Lyft

We've been content designers for a while - but now it's official

Expedia

(Re)introducing Content Design at Expedia Group

Meta

Why We're Moving From Content Strategy to Content Design